WHO IS HONEY CHOI?

Optimistic, energetic and always uniting people.

HER STORY: 

A lean, mean, negotiating machine. She was born in Seoul, South Korea and grew up in Toronto.

Honey graduated from the University of Waterloo with a double major in Biology and Business Economics with a goal to become a medical doctor and cure cancer. She realized that she wanted to make a difference in another way.

She spent a number of years consulting and overseeing sales strategy, forecasting and analytics departments for global giants such as Apotex, Johnson & Johnson and Mondelez (formerly Kraft).

She has helped negotiate multi-million-dollar deals with some of the biggest retail chains in Canada. Negotiating as natural to her as breathing. 

When it comes to helping her clients, Honey, a self described workaholic, which has helped garner her nickname from her team as "The Honey Badger", will stop at just about nothing to get what her clients want.....NOTHING!

You just have to tell her what you want and it will happen, like magic!

WHAT IS HER BIG "WHY"?

Real Estate, environment and children. If she’s not biking through High Park or along the Railpath or organizing an event for children (usually a fundraiser), you’ll find her attending the latest event on eco-living, building green and co-habitation. She is out to change the way things are built in Toronto and how we live so that we are all in sync with the planet and each other as a community. 

HER FAVOURITE THINGS TO DO:

making her son and French Canadian husband laugh until they are all crying and their sides hurt

finding a great deal - she loves yard sales and helps organize her street sale each year

reading a good book - "You are AWESOME" by Neil Pasricha

helping and contributing anyway she can to her community - recently organizing a food drive and socks for homeless at the local No Frills and helping rise over $80,000 for Perth Avenue Public School's yard makeover project